Irrespective of whether you are intending to use a flat "brochure-ware" website, an interactive or e-commerce site, it’s essential that the content is available to the widest possible audience. A well planned and executed design is therefore key in presenting content in an intuitive manner.

In addition, there now exists a series of checklists and web site accessibility guidelines that any site, big or small, should aspire to meet as closely as possible. Adhering to these criteria helps to ensure that the site is open to everyone.